Virtual Home Tours As a Marketing Tool - Are They Effective?

Competition makes selling a house a bit difficult. Despite putting signage that your house is for sale, it is seldom noticed by buyers. There are different marketing strategies which you can use to attract more buyers. Creating a virtual house tour is one of them.

What is a virtual house tour?

By definition, virtual house tour refers to the panoramic view or simulation of a house through sequences of still pictures, videos, or both.

How it is made?

Even without expert knowledge, a person can make a virtual home tour. Smart phones are equipped with cameras and they can essentially be used for this purpose. For home owners who want better options, there are applications or software which can create 360 degrees virtual tours providing buyers a greater glimpse of the property being sold.

There are tutorials on how these applications are used. However, most of them are really relatively easy to use and self-exploratory.

More complex virtual tour software allows great zooms to highlight the best details of the house.

Why virtual house tours are liked by buyers?

Who would not want to enter the house you like to buy? But what if time constraints prevent you from conducting ocular inspections. This is when virtual home tours prove to be very useful.

They give the convenience of having a walk-through of the house and seeing details without having to be on the physical location. It saves time, money, and gas mileage.

Virtual house tours are also well-appreciated because of engaging add-ons which the creator can incorporate on them.Captions, background music, and even voice overs can be embedded for added information and to make the virtual tour more engaging.

How engaging are virtual tours based on buyer acceptance?

The different marketing tools used to sell a house yield different acceptance percentages from buyers. In the statistical information provided by propertiesonline.com, virtual tours rank fourth among what buyers like when looking for a house to buy. It trails behind detailed information, photos of the house, and interactive maps. It ranks the same with agent contact information.

Reaching more through virtual home tours

Virtual home tours can be used to reach more potential home buyers. What's even greater is through social media platforms, they can be made to reach more persons. By sharing the virtual tours on your social media accounts, you are actually marketing your house better.

If you want to create a virtual tour of your house, you can always try it on your own. But if you want the advice and assistance of your real estate agent, you can always their services.



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6 Key Advantages To Staging A Home For Sale

When a homeowner decides to list his home, in order to attempt to sell it, he invariably seeks, some combination of highest possible/ available price, shortest period of time (to achieve objectives), and a minimum of hassles. Some individuals prioritize one of these over the other, but regardless, one often enhances his marketing and selling opportunities, when his house is staged professionally. While engaging in preliminary discussions, when interviewing potential listing agents, be certain to discuss, how/ if staging will help you, and why! It must be understood, although for most people, their house is their single largest/ valuable asset, the real estate sales and marketing process, is often an emotional one, and potential home buyers, often lack the clarity regarding what they seek, and the house which stands out and distinguishes itself, often attracts more potential buyers! Let's review briefly, 6 key advantages to staging a house for sale.

1. Curb appeal: Staging is not merely done inside a house, but one must consider the exterior, as well. What is the first thing a potential buyer notices? Doesn't it make sense to make that first impression a positive one? Enhance and address the curb appeal, by landscaping, colorful flowers (if possible), making the front door welcoming by painting, etc, power - washing (if applicable), and making the house, walks, roof. and driveway, clean, neat and welcoming. If you turn - off a buyer before he enters, you've lost the battle!

2. First impressions: You only get one chance to make a positive, first impression! What's the first thing a buyer might notice, when he enters the front door? Eliminate clutter, distractions, and odors! Is there anything glaring which might make this first glance, less than a positive, flattering one? Are there any areas which might benefit, with a fresh coat of paint?

3. Shows what could be: One of the challenges faced, is many potential buyers, lack the ability to visualize what might be. They often get hung up about a particular color, or piece of furniture, fixture, etc. Quality, professional staging should address that! In some case, a professional stager will be able to use all or most of your existing furniture, while at other times, might suggest using staging furniture. Ask the stager, the benefits, etc!

4. Move right - in: When a home has been properly, effectively, professionally staged, it makes a potential buyer feel, like it is move right - in!

5. Enhances moods: Pleasant surroundings tend to make potential buyers stay a little longer, and take a longer look! When a buyer feels good about a house, he starts to visualize living there!

6. Buyer envisions living there: The optimum scenario is for a potential buyer to feel so good, and welcome, he wants to make the home, his own!

Discuss staging with your professional real estate agent, and interview stagers, to discuss your home, and its needs! It is often the best investment a homeowner makes!



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Some Great Social Media Tools for Your Real Estate Business

Real Estate Social Media Marketing is still a big puzzle for majority of the realtors. Why do we need to spend time to promote my business here?

Let us put it in a simple concept - so, instead of having BBQ parties, inviting 30 of your clients, friends and families to network and tell them "don't forget to refer business to me... and I got this great new listing... " Kind of annoying, but you got to be whatever it takes to get some leads, right? So, with social networking for real estate, you would simply network through a social media platform to efficiently announce your real estate business, post your new listings, reduced price listings, post informative real estate information, and establish your real estate expert authority. So then, your posts will be viewable by your colleagues, your friends, family members and their connections. We are talking about hundreds and potentially thousands of people in the network. And making connections are just as simple "what is your Facebook account?" Now, we can understand what this real estate social networking buzz is about!

Anyways, I encourage you to take advantage of the power of social networking for your real estate business. Following are some great social media tools to enhance your real estate business. Check it out now!

Klout: Klout is the ultimate social media scorecard and the online community has been already abuzz about it. It ranks your influence online through social media sites like Twitter and Facebook, and gives you a detailed breakdown of your presence there. Once you enter your information Klout will give you a score. It will tell you who you are influenced by, and who you influence online, by showing you how many people comment on your posts, follow you, retweet your content, etc. It is a great tool to see just how effective you are with your social media efforts. It even tells you what categories your information falls into.

SocialBios: This site allows you to upload your photo and bio information, including all your social media information. It then presents all this in a beautiful page which you can upload to your website for your "About" page. All your social media links are posted right there, and there is a live feed from Twitter or Facebook on your page. Visitors can click to connect with you instantaneously via your social media sites. Even better, when people visit your SocialBio page they can see which friends of theirs are connected to you.

The Real Estate Referral Group on Facebook: Broker Jonathan Rivera, also known as the Real-Tech Guy, created the Real Estate Referral Group for agents across the country to share referrals. The great thing is that it actually works. If you "Like" the page on Facebook you can read all about it and post your information so if a referral becomes available in your area you can try to work it. It's a great tool.

The MLS App for Facebook: A savvy young designer named Jimmy Mackin has created an MLS app for Facebook that allows you to add an MLS search to your business Facebook page. How great is that?! Some MLSs are already using this app,but it is not available everywhere as of yet. Hopefully soon your MLS will grant approval so that you can add this to your Facebook page. You need to let your MLS know that you are interested in having The MLS App technology available. I notified my MLS, and I can't wait to get this tool on my business Facebook page.

Google Street View: If you don't already use this tool you are really missing out. Google Street View allows you to enter in an address, and then pan through street level views of any neighborhood. If you have a listing you can plug-in the address and use the embed code to place a video of the street view for that address in your blogs, client emails and online advertising. If you have out-of-town buyers you can send them videos of the street in addition to just email them the listing. Best of all, it's free!


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Tenant and Landlord Responsibilities for a Rental Property

Whether you are a tenant or a landlord, it is important that both the tenant and the landlord have a fair understanding of the required responsibilities and rights, to have a peaceful and pleasant renting experience.

Property Dealers in Dwarka involved in renting business offer society flats, apartments and DDA flats for rent in Dwarka. The people who rent these residential properties are called tenants. When a person rent a property, the basic rights and responsibilities of both the tenant and the landlord are spelled out in the lease agreement. To avoid confusion and legal disputes, both the landlord and the tenant must be aware of these responsibilities and rights.

Types of Tenancy Agreement

Indian Tenancy agreement consists of 2 different types of contracts namely The Lease Agreement covered by the Rent Control Laws and the Lease and License Agreement, which is not covered. The first option allows the tenant to get the ownership of property for an undefined period of time. This becomes a big problem when the tenant refuses to vacate and to find a legal solution to this problem may take the court a very long time of 10 or 20 years. The second option however, is more viable as it comes with conditional agreement of ownership for a limited period of time with the option to renew with certain changes in rent and stay. This is the most popular contract which most of the real estate agents in Dwarka choose.

Deciding on Rent

A Lease Agreement is covered by the Rent Control Laws. The landlord can decide on the amount of rent by adhering to a formula devised by the judicial government, local executive or legislative. According to that formula, the maximum annual rent for Delhi is a combination of 10% of the expense of property construction and market price of the land. Both these costs are dependent on the historical values where current market valuation is not taken into account. Therefore, with old properties you can expect smaller rent, whereas new properties can give profitable margins to the landlord. The rent can also be increased marginally by including the cost of renovating a property.

Responsibilities Both Tenant and Landlord Should Share

A responsible tenant should pay off the rent and other rental bills associated, within the mentioned time period in accordance of the agreement. If by any chance, the tenant fails to pay the rent within the mentioned time period, the tenant in Delhi is subjected to pay simple interest at the rate of 15 per cent per annum. The rate of interest should be calculated from the due date of the rent to the period it was paid off.

Similarly, there are also some responsibilities the landlord should share. The Property Dealers in Dwarka, New Delhi should provide a rent receipt as a proof of the paid rent to the tenant. If a landlord fails to provide a rent receipt, the tenant has the right to complain to the consumer court. In such a scenario, the authority can bring a solution by listening to both the parties whereby compensating the tenant by the landlord. There are certain rules which the tenant should follow like complaining within a period of 2 months from the payment date. The tenant has the right to ask for bank particulars of the landlord to deposit the rent money. Without such availability, the tenant can choose to deposit the same through money order.

If a landlord wants to revise the rent, he/she should notify the tenant beforehand. A formal notice according to the rule listed down in the section 106 of the Transfer of Property Act 1882 should be sent bearing the signature of the landlord.



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How to Shoot Real Estate Videos | Job Shadow

Gear used: Canon 1dx Mark 2 Laowa 12mm f2.8 Glidecam HD 4000

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1 Hour Real Estate Exam Crash Course with Irene

Irene's 1 hour real estate crash course the night before the exam. We did our best to review as much as possible since her exam was the next morning.

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15 steps to selling any house in 7 days or less

Buying a property with a good margin for profit is only half the battle. You can't get the check until you get that property sold. So, this week John reveals the 15 marketing steps he uses to sell every property within 7 days or less, showing you how you can turn your investments into money in the bank!

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Tips and Advice Every New Real Estate Agent Needs to Know | #TomFerryShow

This is a special show with success tips for new real estate agents who have been in the business for less than five years. Today I'm featuring two highly successful agents both revealing their stories, their tips, their regrets, the mistakes they made.  All in the name of sharing their best advice for new agents.

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