Here's Why Eminem And Warren Buffet Are RICH!! (How to Win Friends And I...

This video covers our book review for one of the worldwide Amazon best selling books 'How to Win Friends And Influence People' by Dale Carnegie.

If you're interested in reaching a new height in your life, business, love or any other desire, this is your opportunity!

It is most known to be one of Warren Buffet's wealth and success secrets and a treasure of rapper Eminem.

Use the links below to order yourself one of the world's best selling and most successful Amazon Books.

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Real Estate MARKETING Insights

As a marketing, business and sales consultant, trainer and planner, for four decades, and a New York State Licensed Real Estate Salesperson, for more than a decade, I consider myself well - versed in the realities, nuances, needs, and options, when it relates to marketing real estate. Rather than make this a somewhat boring, technical discussion, I felt using a mnemonic perspective, and identifying the keys and possibilities, as they relate to real estate MARKETING, might be interesting and beneficial, both to professionals in the field, as well as individuals hoping to best market and sell their homes.

1. Merits: Clearly identify and understand the home's merits and weaknesses! How can you accentuate the positive, and show potential buyers, why your home, might be the one for them? Why do you consider these aspects to be merits and/ or benefits? It is important to realize that one of the essential keys to marketing houses, is selling the benefits (rather than the technical details or data)!

2. Assets; attention: Remember, for most people, their house is their single largest asset! Why should a potential buyer want to live in your home? What distinguishes it, and what are its principal assets and strengths? How can focus and attention, be best centered around the main strengths?

3. Relative: Know the competition! It may see strange to some, but it would benefit most home sellers, to attend open houses, for other houses, so you might be best able to compare, and understand your local market (and what the market might bear). Doing this will help one better be ready, able and willing, to price his house properly from the start! How does your house compare, relative to the rest of the local market? Try to be objective!

4. Knowledge: Each local real estate market, has its distinctive nuances, etc! Have a thorough discussion with your real estate professional, and ask your agent, to share his insights and knowledge of the local market, so you can better perceive and have more realistic expectations!

5. Energy; enrich: Seek a real estate agent, who oozes energy, and positive, enriching focus! If the agent is not energetic, potential buyers will generally be less enthusiastic!

6. Timely; trends; tailoring: Seek an agent who responds and acts promptly, so every opportunity might be seized! Timely action and decisions, might make the difference between the possibility and/ or price of a sale! Seek someone who takes advantage of the relative trends, including all marketing avenues, and options! You need someone who will tailor his marketing plan, to best fit your property!

7. Insights; ideas: A quality agent shares his insights and ideas with his clients, and explains how, the best marketing approach, is when homeowner and agent, work as a team, and are on the same page!

8. Needs; niche: Is there a specific niche, which might be most attracted to your home? How might a specific home, fit the needs and priorities, of a certain group of people?

9. Gain: The purpose of a quality, marketing plan, is to gain attention, views, and bring offers, for your home!

MARKETING is an essential, key component of selling houses. Hopefully, these basic insights, have driven home, some of the reasoning!


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Virtual Home Tours As a Marketing Tool - Are They Effective?

Competition makes selling a house a bit difficult. Despite putting signage that your house is for sale, it is seldom noticed by buyers. There are different marketing strategies which you can use to attract more buyers. Creating a virtual house tour is one of them.

What is a virtual house tour?

By definition, virtual house tour refers to the panoramic view or simulation of a house through sequences of still pictures, videos, or both.

How it is made?

Even without expert knowledge, a person can make a virtual home tour. Smart phones are equipped with cameras and they can essentially be used for this purpose. For home owners who want better options, there are applications or software which can create 360 degrees virtual tours providing buyers a greater glimpse of the property being sold.

There are tutorials on how these applications are used. However, most of them are really relatively easy to use and self-exploratory.

More complex virtual tour software allows great zooms to highlight the best details of the house.

Why virtual house tours are liked by buyers?

Who would not want to enter the house you like to buy? But what if time constraints prevent you from conducting ocular inspections. This is when virtual home tours prove to be very useful.

They give the convenience of having a walk-through of the house and seeing details without having to be on the physical location. It saves time, money, and gas mileage.

Virtual house tours are also well-appreciated because of engaging add-ons which the creator can incorporate on them.Captions, background music, and even voice overs can be embedded for added information and to make the virtual tour more engaging.

How engaging are virtual tours based on buyer acceptance?

The different marketing tools used to sell a house yield different acceptance percentages from buyers. In the statistical information provided by propertiesonline.com, virtual tours rank fourth among what buyers like when looking for a house to buy. It trails behind detailed information, photos of the house, and interactive maps. It ranks the same with agent contact information.

Reaching more through virtual home tours

Virtual home tours can be used to reach more potential home buyers. What's even greater is through social media platforms, they can be made to reach more persons. By sharing the virtual tours on your social media accounts, you are actually marketing your house better.

If you want to create a virtual tour of your house, you can always try it on your own. But if you want the advice and assistance of your real estate agent, you can always their services.



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6 Key Advantages To Staging A Home For Sale

When a homeowner decides to list his home, in order to attempt to sell it, he invariably seeks, some combination of highest possible/ available price, shortest period of time (to achieve objectives), and a minimum of hassles. Some individuals prioritize one of these over the other, but regardless, one often enhances his marketing and selling opportunities, when his house is staged professionally. While engaging in preliminary discussions, when interviewing potential listing agents, be certain to discuss, how/ if staging will help you, and why! It must be understood, although for most people, their house is their single largest/ valuable asset, the real estate sales and marketing process, is often an emotional one, and potential home buyers, often lack the clarity regarding what they seek, and the house which stands out and distinguishes itself, often attracts more potential buyers! Let's review briefly, 6 key advantages to staging a house for sale.

1. Curb appeal: Staging is not merely done inside a house, but one must consider the exterior, as well. What is the first thing a potential buyer notices? Doesn't it make sense to make that first impression a positive one? Enhance and address the curb appeal, by landscaping, colorful flowers (if possible), making the front door welcoming by painting, etc, power - washing (if applicable), and making the house, walks, roof. and driveway, clean, neat and welcoming. If you turn - off a buyer before he enters, you've lost the battle!

2. First impressions: You only get one chance to make a positive, first impression! What's the first thing a buyer might notice, when he enters the front door? Eliminate clutter, distractions, and odors! Is there anything glaring which might make this first glance, less than a positive, flattering one? Are there any areas which might benefit, with a fresh coat of paint?

3. Shows what could be: One of the challenges faced, is many potential buyers, lack the ability to visualize what might be. They often get hung up about a particular color, or piece of furniture, fixture, etc. Quality, professional staging should address that! In some case, a professional stager will be able to use all or most of your existing furniture, while at other times, might suggest using staging furniture. Ask the stager, the benefits, etc!

4. Move right - in: When a home has been properly, effectively, professionally staged, it makes a potential buyer feel, like it is move right - in!

5. Enhances moods: Pleasant surroundings tend to make potential buyers stay a little longer, and take a longer look! When a buyer feels good about a house, he starts to visualize living there!

6. Buyer envisions living there: The optimum scenario is for a potential buyer to feel so good, and welcome, he wants to make the home, his own!

Discuss staging with your professional real estate agent, and interview stagers, to discuss your home, and its needs! It is often the best investment a homeowner makes!



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Some Great Social Media Tools for Your Real Estate Business

Real Estate Social Media Marketing is still a big puzzle for majority of the realtors. Why do we need to spend time to promote my business here?

Let us put it in a simple concept - so, instead of having BBQ parties, inviting 30 of your clients, friends and families to network and tell them "don't forget to refer business to me... and I got this great new listing... " Kind of annoying, but you got to be whatever it takes to get some leads, right? So, with social networking for real estate, you would simply network through a social media platform to efficiently announce your real estate business, post your new listings, reduced price listings, post informative real estate information, and establish your real estate expert authority. So then, your posts will be viewable by your colleagues, your friends, family members and their connections. We are talking about hundreds and potentially thousands of people in the network. And making connections are just as simple "what is your Facebook account?" Now, we can understand what this real estate social networking buzz is about!

Anyways, I encourage you to take advantage of the power of social networking for your real estate business. Following are some great social media tools to enhance your real estate business. Check it out now!

Klout: Klout is the ultimate social media scorecard and the online community has been already abuzz about it. It ranks your influence online through social media sites like Twitter and Facebook, and gives you a detailed breakdown of your presence there. Once you enter your information Klout will give you a score. It will tell you who you are influenced by, and who you influence online, by showing you how many people comment on your posts, follow you, retweet your content, etc. It is a great tool to see just how effective you are with your social media efforts. It even tells you what categories your information falls into.

SocialBios: This site allows you to upload your photo and bio information, including all your social media information. It then presents all this in a beautiful page which you can upload to your website for your "About" page. All your social media links are posted right there, and there is a live feed from Twitter or Facebook on your page. Visitors can click to connect with you instantaneously via your social media sites. Even better, when people visit your SocialBio page they can see which friends of theirs are connected to you.

The Real Estate Referral Group on Facebook: Broker Jonathan Rivera, also known as the Real-Tech Guy, created the Real Estate Referral Group for agents across the country to share referrals. The great thing is that it actually works. If you "Like" the page on Facebook you can read all about it and post your information so if a referral becomes available in your area you can try to work it. It's a great tool.

The MLS App for Facebook: A savvy young designer named Jimmy Mackin has created an MLS app for Facebook that allows you to add an MLS search to your business Facebook page. How great is that?! Some MLSs are already using this app,but it is not available everywhere as of yet. Hopefully soon your MLS will grant approval so that you can add this to your Facebook page. You need to let your MLS know that you are interested in having The MLS App technology available. I notified my MLS, and I can't wait to get this tool on my business Facebook page.

Google Street View: If you don't already use this tool you are really missing out. Google Street View allows you to enter in an address, and then pan through street level views of any neighborhood. If you have a listing you can plug-in the address and use the embed code to place a video of the street view for that address in your blogs, client emails and online advertising. If you have out-of-town buyers you can send them videos of the street in addition to just email them the listing. Best of all, it's free!


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Tenant and Landlord Responsibilities for a Rental Property

Whether you are a tenant or a landlord, it is important that both the tenant and the landlord have a fair understanding of the required responsibilities and rights, to have a peaceful and pleasant renting experience.

Property Dealers in Dwarka involved in renting business offer society flats, apartments and DDA flats for rent in Dwarka. The people who rent these residential properties are called tenants. When a person rent a property, the basic rights and responsibilities of both the tenant and the landlord are spelled out in the lease agreement. To avoid confusion and legal disputes, both the landlord and the tenant must be aware of these responsibilities and rights.

Types of Tenancy Agreement

Indian Tenancy agreement consists of 2 different types of contracts namely The Lease Agreement covered by the Rent Control Laws and the Lease and License Agreement, which is not covered. The first option allows the tenant to get the ownership of property for an undefined period of time. This becomes a big problem when the tenant refuses to vacate and to find a legal solution to this problem may take the court a very long time of 10 or 20 years. The second option however, is more viable as it comes with conditional agreement of ownership for a limited period of time with the option to renew with certain changes in rent and stay. This is the most popular contract which most of the real estate agents in Dwarka choose.

Deciding on Rent

A Lease Agreement is covered by the Rent Control Laws. The landlord can decide on the amount of rent by adhering to a formula devised by the judicial government, local executive or legislative. According to that formula, the maximum annual rent for Delhi is a combination of 10% of the expense of property construction and market price of the land. Both these costs are dependent on the historical values where current market valuation is not taken into account. Therefore, with old properties you can expect smaller rent, whereas new properties can give profitable margins to the landlord. The rent can also be increased marginally by including the cost of renovating a property.

Responsibilities Both Tenant and Landlord Should Share

A responsible tenant should pay off the rent and other rental bills associated, within the mentioned time period in accordance of the agreement. If by any chance, the tenant fails to pay the rent within the mentioned time period, the tenant in Delhi is subjected to pay simple interest at the rate of 15 per cent per annum. The rate of interest should be calculated from the due date of the rent to the period it was paid off.

Similarly, there are also some responsibilities the landlord should share. The Property Dealers in Dwarka, New Delhi should provide a rent receipt as a proof of the paid rent to the tenant. If a landlord fails to provide a rent receipt, the tenant has the right to complain to the consumer court. In such a scenario, the authority can bring a solution by listening to both the parties whereby compensating the tenant by the landlord. There are certain rules which the tenant should follow like complaining within a period of 2 months from the payment date. The tenant has the right to ask for bank particulars of the landlord to deposit the rent money. Without such availability, the tenant can choose to deposit the same through money order.

If a landlord wants to revise the rent, he/she should notify the tenant beforehand. A formal notice according to the rule listed down in the section 106 of the Transfer of Property Act 1882 should be sent bearing the signature of the landlord.



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How to Shoot Real Estate Videos | Job Shadow

Gear used: Canon 1dx Mark 2 Laowa 12mm f2.8 Glidecam HD 4000

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1 Hour Real Estate Exam Crash Course with Irene

Irene's 1 hour real estate crash course the night before the exam. We did our best to review as much as possible since her exam was the next morning.

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15 steps to selling any house in 7 days or less

Buying a property with a good margin for profit is only half the battle. You can't get the check until you get that property sold. So, this week John reveals the 15 marketing steps he uses to sell every property within 7 days or less, showing you how you can turn your investments into money in the bank!

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Tips and Advice Every New Real Estate Agent Needs to Know | #TomFerryShow

This is a special show with success tips for new real estate agents who have been in the business for less than five years. Today I'm featuring two highly successful agents both revealing their stories, their tips, their regrets, the mistakes they made.  All in the name of sharing their best advice for new agents.

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5 Best Real Estate Keywords Search Tools in 2017

Finding the right keywords for your real estate business is the real challenge. In fact, it is very crucial to start with. You need to search the right keywords that will attract the right audience for your business. At the same time, you need to think about the competition. The keywords that you should use should pass through your competitors or you need to search for words that have less competition that will likely help you to rank at search engine sites. This doesn't mean that you need to look for the terms that nobody is searching and chasing for you are losing your main objective. Instead, you need to find something that attracts enough people for your real estate website but less competition. Tough, huh? This is why you need to use keywords search tools so you can carefully study your keywords and decide which ones to use.

However, if every realtor is using the same famous real estate keyword research tools then they will all come up with the same results. The key is to use one or two keyword search tools and match the results.

Here are some of the best keyword search tools that you can use for your real estate website this 2017.

Google Keyword Planner

This is one of the most famous keyword search tool but you might still want to consider this for reference and to match the other results you find in other search tools. This tool is free and integrated directly with Google AdWords. You need to have Google AdWords account to use this tool. You can sign up for free. The advantage is that it provides you deep information. It also gives you a monthly estimate of impressions based on the keyword phrase and offers you numerous ways to filter keyword searches. However, this tool will not show you how your real estate website is doing in search engines with the given keyword.

SEOBook's Keyword Suggestion Tool

This is a great website by Aaron Wall that draws search data from different reliable sources. You can use this as a cross-referencing tool.

adCenter Add-in (for Excel)

You might also want to test your keywords with Microsoft keyword tool. It might be limited to MSN data but it will give you interesting insights that will guide you with your keyword strategy. It is not only Google that you wanted to please, but you might also want to rank with other search engines sites like MSN.

WordTracker

Small real estate businesses are using WordTracker to not only research for keywords but also to build new links which you can't found in other search tools. It also helps you to develop a SEO strategic platform. The only limit of this tool is that some of the times the results it gives are fewer than its competitors.

SEMRush

This is a great tool to keep an eye with your competitors. This tools offers a lot more than the others. You can add your URL to see what keywords are ranking with your website or you can add your competitors URL to see which words rank with it.

Each tool has their own advantage and disadvantages, choose the one that fits your need at the moment.



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The Best Real Estate Marketing Strategy - 5 Rules for Exponential Growth

In real estate, the essence of marketing is all about the math and setting appointments is the game.

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How to shoot and edit real estate videos

How to Shoot & Edit Real Estate Videos

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5 Superpowers of Top Successful Real Estate Professionals | #TomFerryShow

From my 30 years in the industry, I've identified 5 superpowers of the most successful real estate professionals, and in this video I will show you how you can succeed just like them.

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5 Common Objections in Real Estate - Objection Handling LIVE ROLE PLAY | #TomFerryShow

What would it feel like to know exactly what to say and how to say it when you get an objection from a prospect?

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Generating Real Estate Leads and Clients with Content Marketing | Ray Ellen | Summit 2017

Ray Ellen shares how his company uses content marketing and creation to develop a massive amount of relationships with people and generate leads as opposed to cold calling and prospecting.

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5 Real Estate Marketing Options

Selling a house usually comes, as a result of a combination of curb appeal, location, pricing, marketing, negotiations, and a few other factors. This article will concentrate briefly, on some of the options, in terns of how houses might be marketed, why one might be better than another (in certain circumstances), cost factors, effectiveness, and usage. There is no such thing as only one way to market and sell a house. Years ago, real estate agents were heavily dependent upon newspaper advertising, and that's where most prospective buyers looked for information. In today's information - driven, digital society, much more data is readily available, and while there is still a place for newspaper advertising, it is not the premier way, most of the time. Let's review 5 marketing options.

1. Direct verbal: This includes face - to - face, telephone calls, contacting a Realtor's personal contacts, etc. The advantages include cost, and the ability to effectively communicate, articulate the home's strengths and possibilities, and motivate individuals, to take a look. The disadvantage is, it's time - consuming, and somewhat limiting!

2. Direct marketing: Some of these include using postcards, flyers, door hangers, for - sale signs, Open House signs, etc. Mailings have become somewhat costly, especially when you consider the relatively low transaction rate, but is often a good supplement, and a positive way to get the message out.

3. Print media: Print media includes newspapers, magazines, weekly circulars, and direct - to - home marketing pieces. These approaches may be somewhat expensive, and surveys indicate most of today's buyers pay less and less attention to these, than in the past!

4. Digital (websites): When we ask attendees at Open Houses, how they heard about it, the predominant response is from some website. Many use MLS, Trulia, Zillow, realtor.com, or a larger agency's own site. When listings are placed on Multiple Listing Service, many other Websites pick up the information, and include it on their sites, as well. There is a cost to this approach, but is probably the most bang - for - the - buck, in terms of marketing real estate, today!

5. Social Media: Social Media includes things like Facebook, Twitter, LinkedIn, Pinterest, etc. The advantage is low or no cost, but there is still quite a bit of uncertainty, as to their effectiveness as a marketing tool, to sell a particular house.

The bottom line is, a real estate agent must know, understand, and use the best marketing tools available, to sell a particular house. Dependent on type, price, niche, location, etc, the options often vary.

Richard has owned businesses, been a COO, CEO, Director of Development,consultant, professionally run events, consulted to thousands, conducted personal development seminars, for 4 decades, and a RE Licensed Salesperson for a decade+. Rich has written three books and thousands of articles. Website: http://PortWashingtonRealEstateOffice.com and LIKE the Facebook page for real estate: http://facebook.com/PortWashRE



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Step By Step: How to make $100k your FIRST YEAR as a Real Estate Agent

Anytime you set a goal in real estate, it’s really important to work backwards in order to find out how to hit that goal. Figure out how much real estate you’ll need to sell, the average price of a home in your area, and how many people you’ll need to meet to make those numbers work. For simplicity sake, lets just say you need $5,000,000 in sales to net $100k. Look at the average purchase price of the area you want to work in, or are working in, and divide that number by $5,000,000. We will assume you will need 14 homes to hit $100k in net commission at $350k average price. The next step is to figure out how you’re going to sell 14 homes… And we’ll break it down further. In order to hit high sales numbers, you WILL need to prospect for business. It’s said that you’ll generally make about 1 sale for every 180 people you come in contact with. And by contact, I mean you actually have a conversation with them about real estate for the purposes of finding out if they want to buy or sell.  So with that, to sell 14 homes…you’ll need to meet 2,520 contacts over the course of a year, or 210 per month. This also works out to be an average of 7 contacts per DAY. So how can you do this?

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Listing Presentations that Win Sellers

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Building a Successful Real Estate Business and Q&A | Tom Ferry | Sales Edge Toronto 2017 Keynote

Every real estate agent needs to see this! If you want your real estate business to succeed, this is the video for you.  Recorded at Tom Ferry's Sales Edge Toronto 2017

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Cold Calling - Nail The First 20 Seconds 1

We help companies to sell more!

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Drawing Conclusions: Is renting really a waste of money?

If you've ever wondered why some people think renting is better than owning, here's the explanation behind how that can be true.

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Over $150,000 GCI in 18 Months Just from Facebook Marketing | Tammy Pack | Summit 2017

One of our successful members, Tammy Pack, shares the tactics, tools, and tips that she used to earn over $150,000 in GCI within 18 months just from Facebook marketing.

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Real Estate Brokers & Agents - Create an Additional Monthly Income Stream

This article is about how to create an additional monthly income stream from your clients. It will help you and your clients. Your clients will think of you every time they pay their monthly bills. This can improve your relationship with your clients or customers.

Every client you have whether they are buying a home, selling a home or renting a property must have the basic essential services that everyone uses. What if you could offer as part of a total package services they will need at great rates?

Realize this, they are going to pay these services every month for the rest of their life. You can't pay off your utility bills. This helps them, creates a monthly residual income stream for you and strengthens the relationship with your clients. The ability to save them money in many cases, help feed hungry children at the same time, is a win-win situation.

At the same time you are over time creating a safety net, a plan B, that can turn into a plan A for you and your family. When you have those down months that everyone has, you will have created a steady monthly income from each and every customer that you have helped with their essential services.

I think you will agree the relationship you create with your clients or customers is so important. You are hoping not only for them to think of you when they need a home, but you are also hoping for them to refer people to you. When you add this tool to your arsenal you are offering something for them most people are not. You are likely helping them save money! In today's environment when you can help your customer save money while at the same time helping to feed hungry children in North America. It's a win-win for all parties involved!

What if you could enable your clients to get their cell phone or energy bill free just by referring people? That is all possible in today's marketplace. You have the vision to think long-term and position yourself in a position for success.

In summary everyone pays these services anyway. You may sell or rent a home to someone who is there for the rest of their life. Imagine getting paid monthly on these services when you would otherwise earn a commission one time. They have no choice. Why not position yourself to be a part of that very lucrative income stream?


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10 Powerful Videos Every Real Estate Agent Should Create

The power of video is something that I've been preaching for years - and I'm still a HUGE fan! These 10 videos have the ability to propel your business forward and generate tons of leads. You don't have to create all of them, but here are 10 ideas for videos that I think you should be creating on a regular, consistent basis! 10 Powerful Videos Every Real Estate Agent Should Create: 1. Lead Response 2. Client Testimonial 3. Monthly Market Updates 4. Confirming an Appointment 5. Thanks for the Appointment 6. Property Tours 7. Happy Birthday 8. Neighborhood Information 9. Local Business Interviews 10. Personal Invitations to Events

Share this post by clicking your favorite icon on the left hand (or bottom for mobile users), don't forget to hit the follow button so we can bring you greater real estate content!

This post is brought to you by Lightwork Enterprise, buy and sell land and property developments. Learn more at bit.ly/lwent