5 Best Real Estate Keywords Search Tools in 2017

Finding the right keywords for your real estate business is the real challenge. In fact, it is very crucial to start with. You need to search the right keywords that will attract the right audience for your business. At the same time, you need to think about the competition. The keywords that you should use should pass through your competitors or you need to search for words that have less competition that will likely help you to rank at search engine sites. This doesn't mean that you need to look for the terms that nobody is searching and chasing for you are losing your main objective. Instead, you need to find something that attracts enough people for your real estate website but less competition. Tough, huh? This is why you need to use keywords search tools so you can carefully study your keywords and decide which ones to use.

However, if every realtor is using the same famous real estate keyword research tools then they will all come up with the same results. The key is to use one or two keyword search tools and match the results.

Here are some of the best keyword search tools that you can use for your real estate website this 2017.

Google Keyword Planner

This is one of the most famous keyword search tool but you might still want to consider this for reference and to match the other results you find in other search tools. This tool is free and integrated directly with Google AdWords. You need to have Google AdWords account to use this tool. You can sign up for free. The advantage is that it provides you deep information. It also gives you a monthly estimate of impressions based on the keyword phrase and offers you numerous ways to filter keyword searches. However, this tool will not show you how your real estate website is doing in search engines with the given keyword.

SEOBook's Keyword Suggestion Tool

This is a great website by Aaron Wall that draws search data from different reliable sources. You can use this as a cross-referencing tool.

adCenter Add-in (for Excel)

You might also want to test your keywords with Microsoft keyword tool. It might be limited to MSN data but it will give you interesting insights that will guide you with your keyword strategy. It is not only Google that you wanted to please, but you might also want to rank with other search engines sites like MSN.

WordTracker

Small real estate businesses are using WordTracker to not only research for keywords but also to build new links which you can't found in other search tools. It also helps you to develop a SEO strategic platform. The only limit of this tool is that some of the times the results it gives are fewer than its competitors.

SEMRush

This is a great tool to keep an eye with your competitors. This tools offers a lot more than the others. You can add your URL to see what keywords are ranking with your website or you can add your competitors URL to see which words rank with it.

Each tool has their own advantage and disadvantages, choose the one that fits your need at the moment.



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The Best Real Estate Marketing Strategy - 5 Rules for Exponential Growth

In real estate, the essence of marketing is all about the math and setting appointments is the game.

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How to shoot and edit real estate videos

How to Shoot & Edit Real Estate Videos

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5 Superpowers of Top Successful Real Estate Professionals | #TomFerryShow

From my 30 years in the industry, I've identified 5 superpowers of the most successful real estate professionals, and in this video I will show you how you can succeed just like them.

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5 Common Objections in Real Estate - Objection Handling LIVE ROLE PLAY | #TomFerryShow

What would it feel like to know exactly what to say and how to say it when you get an objection from a prospect?

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Generating Real Estate Leads and Clients with Content Marketing | Ray Ellen | Summit 2017

Ray Ellen shares how his company uses content marketing and creation to develop a massive amount of relationships with people and generate leads as opposed to cold calling and prospecting.

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5 Real Estate Marketing Options

Selling a house usually comes, as a result of a combination of curb appeal, location, pricing, marketing, negotiations, and a few other factors. This article will concentrate briefly, on some of the options, in terns of how houses might be marketed, why one might be better than another (in certain circumstances), cost factors, effectiveness, and usage. There is no such thing as only one way to market and sell a house. Years ago, real estate agents were heavily dependent upon newspaper advertising, and that's where most prospective buyers looked for information. In today's information - driven, digital society, much more data is readily available, and while there is still a place for newspaper advertising, it is not the premier way, most of the time. Let's review 5 marketing options.

1. Direct verbal: This includes face - to - face, telephone calls, contacting a Realtor's personal contacts, etc. The advantages include cost, and the ability to effectively communicate, articulate the home's strengths and possibilities, and motivate individuals, to take a look. The disadvantage is, it's time - consuming, and somewhat limiting!

2. Direct marketing: Some of these include using postcards, flyers, door hangers, for - sale signs, Open House signs, etc. Mailings have become somewhat costly, especially when you consider the relatively low transaction rate, but is often a good supplement, and a positive way to get the message out.

3. Print media: Print media includes newspapers, magazines, weekly circulars, and direct - to - home marketing pieces. These approaches may be somewhat expensive, and surveys indicate most of today's buyers pay less and less attention to these, than in the past!

4. Digital (websites): When we ask attendees at Open Houses, how they heard about it, the predominant response is from some website. Many use MLS, Trulia, Zillow, realtor.com, or a larger agency's own site. When listings are placed on Multiple Listing Service, many other Websites pick up the information, and include it on their sites, as well. There is a cost to this approach, but is probably the most bang - for - the - buck, in terms of marketing real estate, today!

5. Social Media: Social Media includes things like Facebook, Twitter, LinkedIn, Pinterest, etc. The advantage is low or no cost, but there is still quite a bit of uncertainty, as to their effectiveness as a marketing tool, to sell a particular house.

The bottom line is, a real estate agent must know, understand, and use the best marketing tools available, to sell a particular house. Dependent on type, price, niche, location, etc, the options often vary.

Richard has owned businesses, been a COO, CEO, Director of Development,consultant, professionally run events, consulted to thousands, conducted personal development seminars, for 4 decades, and a RE Licensed Salesperson for a decade+. Rich has written three books and thousands of articles. Website: http://PortWashingtonRealEstateOffice.com and LIKE the Facebook page for real estate: http://facebook.com/PortWashRE



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Step By Step: How to make $100k your FIRST YEAR as a Real Estate Agent

Anytime you set a goal in real estate, it’s really important to work backwards in order to find out how to hit that goal. Figure out how much real estate you’ll need to sell, the average price of a home in your area, and how many people you’ll need to meet to make those numbers work. For simplicity sake, lets just say you need $5,000,000 in sales to net $100k. Look at the average purchase price of the area you want to work in, or are working in, and divide that number by $5,000,000. We will assume you will need 14 homes to hit $100k in net commission at $350k average price. The next step is to figure out how you’re going to sell 14 homes… And we’ll break it down further. In order to hit high sales numbers, you WILL need to prospect for business. It’s said that you’ll generally make about 1 sale for every 180 people you come in contact with. And by contact, I mean you actually have a conversation with them about real estate for the purposes of finding out if they want to buy or sell.  So with that, to sell 14 homes…you’ll need to meet 2,520 contacts over the course of a year, or 210 per month. This also works out to be an average of 7 contacts per DAY. So how can you do this?

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Listing Presentations that Win Sellers

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Building a Successful Real Estate Business and Q&A | Tom Ferry | Sales Edge Toronto 2017 Keynote

Every real estate agent needs to see this! If you want your real estate business to succeed, this is the video for you.  Recorded at Tom Ferry's Sales Edge Toronto 2017

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Cold Calling - Nail The First 20 Seconds 1

We help companies to sell more!

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Drawing Conclusions: Is renting really a waste of money?

If you've ever wondered why some people think renting is better than owning, here's the explanation behind how that can be true.

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Over $150,000 GCI in 18 Months Just from Facebook Marketing | Tammy Pack | Summit 2017

One of our successful members, Tammy Pack, shares the tactics, tools, and tips that she used to earn over $150,000 in GCI within 18 months just from Facebook marketing.

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Real Estate Brokers & Agents - Create an Additional Monthly Income Stream

This article is about how to create an additional monthly income stream from your clients. It will help you and your clients. Your clients will think of you every time they pay their monthly bills. This can improve your relationship with your clients or customers.

Every client you have whether they are buying a home, selling a home or renting a property must have the basic essential services that everyone uses. What if you could offer as part of a total package services they will need at great rates?

Realize this, they are going to pay these services every month for the rest of their life. You can't pay off your utility bills. This helps them, creates a monthly residual income stream for you and strengthens the relationship with your clients. The ability to save them money in many cases, help feed hungry children at the same time, is a win-win situation.

At the same time you are over time creating a safety net, a plan B, that can turn into a plan A for you and your family. When you have those down months that everyone has, you will have created a steady monthly income from each and every customer that you have helped with their essential services.

I think you will agree the relationship you create with your clients or customers is so important. You are hoping not only for them to think of you when they need a home, but you are also hoping for them to refer people to you. When you add this tool to your arsenal you are offering something for them most people are not. You are likely helping them save money! In today's environment when you can help your customer save money while at the same time helping to feed hungry children in North America. It's a win-win for all parties involved!

What if you could enable your clients to get their cell phone or energy bill free just by referring people? That is all possible in today's marketplace. You have the vision to think long-term and position yourself in a position for success.

In summary everyone pays these services anyway. You may sell or rent a home to someone who is there for the rest of their life. Imagine getting paid monthly on these services when you would otherwise earn a commission one time. They have no choice. Why not position yourself to be a part of that very lucrative income stream?


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10 Powerful Videos Every Real Estate Agent Should Create

The power of video is something that I've been preaching for years - and I'm still a HUGE fan! These 10 videos have the ability to propel your business forward and generate tons of leads. You don't have to create all of them, but here are 10 ideas for videos that I think you should be creating on a regular, consistent basis! 10 Powerful Videos Every Real Estate Agent Should Create: 1. Lead Response 2. Client Testimonial 3. Monthly Market Updates 4. Confirming an Appointment 5. Thanks for the Appointment 6. Property Tours 7. Happy Birthday 8. Neighborhood Information 9. Local Business Interviews 10. Personal Invitations to Events

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How Jason Sold 135 Homes in his 1st Year

Join us on the next Keeping it Real “How Jason Sold 135 Homes in his 1st Year”. Having sold 135 properties in his first year in the business, Jason Simard is going to share the 12 principles you MUST do to succeed at this level! See how he takes massive action in his business and is able to stay focused on a handful of simple things and not get paralyzed by over-analyzing and over-complicating things. Jacky, one of his business partners, will be joining us on this hangout, to share his insights as well. Be ready to take notes and learn a lot as we dive into how Jason runs his business!  Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.

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Four Mind-blowing Hacks to Get More Listings | #TomFerryShow

Sometimes getting more listings is all about being creative and resourceful. It’s about finding those hacks that get homeowners to identify their intent to move to you before your competition. In this episode of the #TomFerryShow, I’ve got 4 No-Brainer Hacks to Generate Listings Now! These strategies range from low-tech to cutting edge, but all are effective at getting homeowners to raise their hands and say, “Yes, I’m considering selling my house.” I’m pretty sure you know what to do from there…  Learn these four hacks – including the perfect voicemail script – by watching the show now!

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The Easy Guide to Real Estate Video Content Marketing | #TomFerryShow Episode 132

If you’re not integrating video into everything you do, you run the risk of falling behind the competition.  But if you do act now, you can put yourself ahead of the curve.

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10 Real Estate Videos Agents Should Be Creating | Tom Ferry Q&A

We currently live in a world in which video is the dominant medium of consuming information and communication on the internet. As a real estate agent, here are some ideas on what videos you should be creating for your marketplace.

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How to Throw a Customer Appreciation Party in The Mortgage Business

Past customers are the key to long-term success in the mortgage business. A customer appreciation party is one way to show your past customers that you are their mortgage consultant now and in the future. It is the best way to meet your customers after the loan has closed and once again thank them for their business. Continual contact after their loan closes using emails, mailings, and phone calls are useful tools to stay in-touch. You can keep them informed of new programs, cash-out options, or savings possibilities, but appreciation parties are one of the few ways that will allow you to meet them face-to-face. The following party suggestions will help you create customer loyalty, additional referrals, and increased transactions.

1. Guest List - Start by inviting all the customers you have closed a mortgage for in the past 2 years. If your company mails customer satisfaction surveys to your past customers, make sure you review them when creating your invitation list. If you have had any extremely unhappy customers, do not invite them to the event. Add repeat customers and realtors, insurance agents, builders, contractors, and attorneys that are good referral partners. Always invite the members of your staff including: processors, closers, post closers, receptionists, sales managers, and anyone who may have had contact with some of your past customers.

2. Budget - Contact your sales manager or main office and ask them for a budget for your customer appreciation party. Try to collaborate with a title company, credit repair company, contractors, or insurance agent as a sponsor to increase the budget for the party.

3. Pick a Venue - Depending on your budget, you may be able to book a party center, rent a pavilion at a park, or chose to have a barbeque in your parking lot. Just remember, customer appreciation parties should be a party, not a sales event.

4. Party Details - Price out and decide on the time and day or your event. Would business hours or a weekend entice more attendees? Choose your food, drinks, and entertainment. Do you want to hire a disk jockey or hire a band? Do you want to have a bounce house for the kids or money machine booth for the adults?

5. Promotional Items - Do you want to offer all guests a door prize for attending? Maybe, you can have a grand prize and ask the sponsors of the event to provide gift cards. You can encourage your past customers to attend the party by promoting prizes offered at the event, such as: televisions or vacations. Inexpensive gifts such as: hats, t-shirts, coffee mugs, and promotional items at the party are fine, but make sure you also have some expensive gifts to attract more past-customers to your party.

6. Invitations - Mail invitations to all guests and follow-up with email invitations 3 weeks prior to the party. Ask anyone who will be attending to RSVP, so you have an idea on how much to buy for the party. One week before, follow-up with phone calls to any past customers that haven't responded.

Make sure you spend the time at the party mingling with your guests. If mortgage questions come up take down their information and let them know you will follow-up with them after the event. Use the time at the party to build relationships and stay away from just selling. Throwing a well-planned and organized customer appreciation party will result in increased past customer retention, greater satisfaction with referral partners, enhanced imaging, and increased-consistent referrals.

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Zhang Xin, China's Self-Made Real Estate Billionaire | Forbes

SOHO China co-founder and CEO on how being in the right place at the right time enabled her to find entrepreneurial success.

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The Man Selling Billions In Real Estate | Forbes

Coldwell Banker's top agent in the world shares his secrets to success.

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How To TRIPLE Your Real Estate Business In 90 Days

Being successful in real estate can be very difficult. 90% of Realtors do not make it in this business and those that do, less than 8% ever see great results and it is because the other 92% do not have the correct game plan. This video walks you through how Joshua Smith has become one of the top Realtors in the world and gives you the road map to hit the results you desire!

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Open House Tips for Realtors

1. Advertise! A study conducted by the National Association of Realtors revealed that 92% of buyers use the internet to house hunt. Make sure your open house dates are available through Zillow. With over 130 million visits per month, Zillow is a great place to start.

2. Invite neighbors to a appetizers or a wine and cheese party at your open house. It's a great way to network and prospect. Socialize and have fun.

3. Everyone who visited your open house is a potential buyer so create an automated nurturing email marketing campaign to stay in touch. Make sure to also follow up within a few days so you can reconnect and help with their home buying search.

4. Be strategic with open house signage. Sandwich boards are great, but also mix it up with signage that is legible from a distance of at least 30 to 50 feet. Place directional signs to advertise in a five block radius ro reach a wider audience. Add helium filled balloons to attract attention.

5. Depersonalize the property. Remove family photos, diplomas, awards and anything else in the home before the open house. By removing personal items, the home doesn't belong to any particular group of people and visitors can see themselves in the home.

6. Clean and organize closets and other storage spaces. Buyers will open closets, drawers and anything else with a handle. Instead of an avalanche of boxes when they open the storage closet, make sure closets are clean and organized.

7. Target local homebuyers with online advertising. You can even target potential buyers according to zip code through Google AdWords, Bing, Facebook and other online resources. With Facebook, you can add photos of the property and link to a landing page where more images of the home are available, plus a contact form to learn more.

8. Advertise by drone. Yes, drone advertising. Hoovy advertises open houses by attaching banners to drones and flying them in public places for real estate agents. Hoovy flies the drones at about 60 ft from the ground to be closer to the public.

9. Staging can help sell a home. Group your colors. Try to limit colors to just three per room. Keep larger items lower. If you have an even amount, take one away. Always keep quantities to an odd number as it is more visually appealing. Mix throw pillows and to create a spa appeal, add white towels to bathrooms.

10. First impressions are important. Simple updates to the entry can make a world of difference. Add a planter. If the door is worn, a good coat of paint can make a difference. A new welcome matt will make it more inviting. Sweep, clean cobwebs and remove anything worn.

11. In one study, 30% of people reported scented products as "irritating." Skip the air fresheners and candles. Instead, encourage your seller to shampoo carpets, open the windows and let in the fresh air, deodorize appliances and toss throw rugs in the wash.

12. Experiment with lighting before your open house. Try opening shades and curtains, turning on different sources of light.

13. Advertise in small local newspapers as not every buyer is internet savvy. Many retirees read local papers and you'll get a lot of mileage for your investment.

14. Consider a themed open house. If the home is Mediterranean design, consider presenting tapas. If it is a Spanish style, nachos may be perfect. Give your potential buyers a unique experience to remember the home.

15. Have handouts with your contact info ready for buyers to take. Mortgage Loan Breakdown and a glossary are two great handouts. Neighborhood information like local schools, grocers, restaurants and the "walk score" are great information. And attach your business card to every handout. Have a sign in sheet for visitors and capture their name, phone number, email and any other pertinent information. Follow up a few days later.

16. Email prospective buyers and invite them to your open house. Showcase the home in the email and include a professionally branded email signature. And offer to preshow the home. Why wait? Give prospects the ability to schedule time with you to tour the home early. Add an online scheduling link so buyers can set a time without fussing with the phone, call backs and waiting. After all, in this competitive market, the home could be pending by the time the open house arrives!

SignOffPro includes online scheduling in every email signature, letting you promote your real estate business and capture buyers all in one email. Try it and see for yourself. Get a 30 day trial and choose from over a dozen email signature templates and customize your signature. Get started today and promote your real estate business with every email you send. Visit http://www.signoffpro.com.

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Facebook Ads for Real Estate Agents, Realtors, and Real Estate Brokers

Amped Local has developed a proven funnel to generate more leads, more closings, that predictable, sustainable, and runs on autopilot. We cater to Real Estate Agents, Realtors, and Brokers that are looking for process and systems that can bring them more qualified leads so that they can enjoy more time with family, friend, and doing the things they love to do. No more cold calling, cold emailing, door knocking, or wasting thousands of dollars on printed media. We can generating a interaction with a prospecting client for as little as a penny. The conversions our agents has seen are sold hold homes for around 100 bucks and anywhere between 100 to 300 lead per month. This affordable, effective, and efficient process has changed the life a ton of Real Estate Agents across the United States and continues to grow by the day!

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Most Creative Real Estate Ad Ever!!!

Who ever came up with this commercial is a marketing genius!!!

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Look Inside This $250 Million Mega Mansion (And See Why It’s So Expensive) | TODAY

Robert Frank, host of CNBC’s “Secret Lives of the Super Rich,” joins TODAY’s Hoda Kotb and Jenna Bush Hager live from Bel-Air, California, with an exclusive first look at a $250 million mega mansion. What makes it so expensive? For starters, there’s a 12,000-square-foot entertainment area!

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Real estate agents breaking the rules: Hidden camera investigation (CBC Marketplace)

With bidding wars for houses cloaked in secrecy, how do you know your real estate deal wasn't already rigged?

Tut, Tut, Lightwork Enterprise would never disregard their happy clients and partners. See for yourself.

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Why Calls-To-Action Are Important

What's a call-to-action? In marketing, a call-to-action or CTA is an instruction to the audience to provoke an immediate response, typically using an imperative such as "call now," "find out more" or "schedule an appointment."

Calls-to-action take on many different looks and purposes when you're marketing your real estate business. You're in business to sell homes so you need to generate new leads and referrals and to do so, you need to direct prospects to engage with you. This is where calls-to-action can help. A button, a banner and links are all calls-to-action and they always perform better when there is a sense of urgency.

Common Calls-to-Action

Download. Whether it's a First Time Buyer's Guide or Tips to Get a Mortgage, offering prospects something of value in exchange for their email address is a great call-to-action. Remember not to ask for too much in exchange or it will suddenly become a burden and the prospect will not follow through. Simply ask for a name, email and maybe one other piece of information like a phone number. The more you ask, the more you risk a higher abandonment rate.

Share. It can be a button or a word hyperlinked. Use this CTA when you want someone to share your social message or blog post. There are plug-ins available that will appear in your choice of spots on the blog post, but typically, a share CTA at the top of the post performs best. Facebook offers businesses a call-to-action on their pages. Leverage these to direct visitors to your website to connect.

Subscribe. If you have a blog, add a "subscribe" button. Place it in a few spots on your blog, particularly the first page in a column to the right or left of your content. You can add a "subscribe" pop-up when viewers are almost finished reading your article.

Scheduling. Offering a link to an online scheduler is a great CTA as your prospect can book an appointment with you without calling or leaving messages or any hassle. A link to a scheduler in an email or on a web page is easy for the visitor to use outside of office hours. A scheduler offers a calendar sharing only your available time. The client schedules time and you receive a notification. You can confirm the appointment or send out an alternative time. Online appointment booking is easy and client friendly, and the best part is that appointments can be made seamless through your email system 24/7.

Note that the online scheduler is probably used the least and offers the most value within emails. Leverage the online scheduler within your "new listing" emails to help clients schedule tours or setup appointments to sign papers. Add a link to your email signature and remind clients that they can book appointments according to THEIR schedule by using the scheduler.Impress upon the urgency to book time to view new listings in a very tight real estate market directly through your email signature.

Get More Information. This CTA is typically at the end of an article or web page. The CTA is to answer additional questions by contacting you or entering information in a contact form.

These are just a few of the CTAs commonly used in marketing to convert a prospect into a client. Add CTAs to every web page, blog post and email newsletters to generate interest while providing another touchpoint, a reason to connect with you.

Try an online scheduler within your email signature. You have a call-to-action in every email you send. Clients can schedule appointments online and book time on your calendar-without calling, emailing or any hassle at all. See how calls-to-action like online scheduling can increase your business.



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